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Tuesday, June 09, 2009

What I'm researching - CRM, SaaS, etc.

I've been looking around the web a great deal lately to discover new SaaS business tools that solve business problems more affordably. I'm discovering that many a CRM consultant offers a downloadable CRM implementation guide (particularly for Salesforce crm implementation projects and Salesforce implementation consultants). That leads me to think that there must be a lot of businesses out there trying a "do it yourself" approach to getting started.

That's both good and bad. Good that the available software is getting more accessible so that people feel they can do this. Bad because in my experience people usually make a lot of fundamental mistakes, both in setting up their systems but also in choosing the right products to solve their needs in the first place. I really think it's one of those areas where a couple thousand bucks invested up front getting a consultant to help out can really pay off in tens of thousands in return on investment in the long run.

I'm also noticing more and more that for a Salesforce crm consultant in particular there is a need to help people understand best practices, since it is hard to find instructional material, and what is available is so overwhelming to most people that it might as well not even exist. I think that can be said less for products like Zoho, which are more limited but also simpler to learn.

Another thing I'm finding in my research is that the number of new products coming out seems to be trending upward over the last 3 years. It's as if "software in the cloud" or whatever catch-phrase you use for it, just went viral. It is a little hard to keep up with, and I think that also creates an opening for any technology consultant that can guide people through it and help with business process optimization. Salesforce training services are also still growing strongly in demand, probably linked to the dominance of that software in the CRM space. All good things.

Rather than creating a downloadable, I'm going to develop a separate blog for comparing all these different SaaS technologies and giving people free advice. If a subject holds your interest, why not share the information you collect with others? Besides, it may help me organize the information more for my own uses too. Nothing like having an audience to sharpen your focus, as any blogger reading this surely knows.

I'll post later on that blog once I really get it going. I'm going to need to decide between Blogger and Wordpress. I've been using Blogger a while now (including for this blog), but I'm seeing that Wordpress has some nice features I might want to use on the new blog. For one, the tag clouds that show category popularity would be nice. However, I get Blogger at not additional cost to have the blog hosted on my own server, whereas with Wordpress I wind up paying about $60 yearly for a blog with no ads on it that is hosted externally and another $100 yearly for PHP capabilities on my host (which currently I don't need, as I'm serving only static HTML pages).

Since I'm helping a friend make a site with Wordpress this month, that will give me a chance to sort out whether I want to establish my new online technology blog on that platform or stay with Blogger. To be continued.

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